A few ambiguities in SPC’s retrial ruling on Dior 3D Mark

By Huang Hui and Paul Ranjard, Wanhuida Peksung IP Group
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China’s Supreme People’s Court (SPC), on 26 April 2018, held a public hearing on the retrial of an administrative refusal of a three-dimensional (3D) international trademark application filed by Parfums Christian Dior.

黄晖-HUANG-HUI-万慧达北翔知识产权集团高级合伙人-Senior-Partner-Wanhuida-Peksung-IP-Group

HUANG HUI
Senior Partner
Wanhuida Peksung IP Group

The trademark (image 1) is a bottle that has the shape of a teardrop, with a small globe on top and an oval-shaped lower end, ornamented with gold thread in circles along the narrow neck. The mark is used by Dior for its perfume “J’adore”.

Dior obtained the registration of this image in France as a 3D trademark on 8 August 2014. On 6 November 2014, Dior filed an application for the international registration of the said mark covering perfumes in Class 3, with territorial extension to China.

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Huang Hui is a senior partner and Paul Ranjard is of counsel at Wanhuida Peksung IP Group. Li Yunquan, a senior trademark counsel at Wanhuida, also contributed to this article

Wanhuida Peksung IP Group

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ranjard@wanhuida.com

liyunquan@wanhuida.com

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