Many factors have to come into play for customized trademark strategies to operate. In addition to the selection and speed of actions to take, timing is also crucial. Besides, the timing of the action to take is also the most flexible and most difficult in the implementation of strategies.
Partner
Tiantai Law Firm
IMPORTANCE OF TIMING
After a strategy is formulated, all actions to be taken in the strategy require proper time nodes, as well as mutual cooperation and implementation. This is the only way to achieve the best effect. As far as a single action is concerned, any timing loss may result in complete failure ultimately. If an overall strategy includes many actions, any delay in the timing of the key move may also cause the failure of the overall strategy.
The loss of the timing for common action may also be remedied through the adjustment of the schedules of other moves set up in a system, but, at least, this will cause unnecessary losses of manpower and material resources, plus a delay of the realization of the ultimate goal.
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Frank Liu is a partner at TianTai Law Firm
中国上海市长宁区长宁路1133号
长宁来福士广场T1幢2901、2915单元 邮编: 200051
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No.1133 Changning Road, Changning District
Shanghai 200051, China
电话 Tel: +86 21 5237 7005
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frankliu@tiantailaw.com
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