Appreciating cultural laws, norms and nuances is integral to business success in Brazil and Colombia, say Glenn Faass and Daniel Sierra
Legal, economic and political issues will surely affect how business is conducted in a foreign country, but it would be shortsighted to think that these factors alone will determine business success. Laws that were not enacted by parliament, nor laid down by higher court decisions, may determine whether Latin American investments will prosper.
These are not laws concerning rights and duties, but rather bylaws of human conduct, regulations on how to build trust, the hierarchy of values and precedents arising from personal evaluation. No investment analysis can be complete without taking these cultural laws into account.
Appreciating multiculturalism
Both Brazil and Colombia are multicultural. After waves of immigration, these nations have diverse populations and many of their citizens have ethnic identities other than Brazilian or Colombian.
You must be a
subscribersubscribersubscribersubscriber
to read this content, please
subscribesubscribesubscribesubscribe
today.
For group subscribers, please click here to access.
Interested in group subscription? Please contact us.
你需要登录去解锁本文内容。欢迎注册账号。如果想阅读月刊所有文章，欢迎成为我们的订阅会员成为我们的订阅会员。
Glenn Faass is the managing partner in both the Bogota and Rio de Janeiro offices of Macleod Dixon. He can be contacted at Glenn.Faass@macleoddixon.com. Daniel Sierra is a lawyer at the firm in Bogota.
