A social media policy is a vital safeguard for companies battling employee misconduct on the web. Simple guidelines for online behaviour can go a long way in preserving business integrity
Vandana Chatlani reports
Indians have embraced social networking fearlessly. With unbridled enthusiasm, internet-savvy individuals have been quick to recognize the power of online networking, promoting their businesses, advertising their brands, and providing effective customer service.
Dabur, Reliance Mutual Fund, The Hindu and cosmetics company Lakmé are among the many Indian companies that have active Facebook pages, while Tata Sky, Reliance Communications, Vodafone India, Fabindia and NDTV are among those with a presence on Twitter.
The power of social media is undeniable. Cadbury India conjured up happy memories for more than 1,500 Facebook users who hit the “like” button in response to a post that said: “How many of you have a ‘meetha’ [sweet] memory of getting a Cadbury Dairy Milk from your parents for doing something worthy?”
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