New brand, new era

Director of the recently rebranded Asian International Arbitration Centre (AIAC), professor Sundra Rajoo, says early indications are that business is good.

Formerly known as Kuala Lumpur Regional Centre for Arbitration (KLRCA), the AIAC says the brand change signals a continued passion to spearhead an era of development and expansion, both for the centre and the global ADR ecosystem.

“Since the rebranding of the AIAC on 28 February this year, i.e. when the Arbitration (Amendment) Act 2018 came into force, we have witnessed a substantial increase in arbitration and other ADR cases; in particular, there was a 300% increase in domain name disputes in Q1 2018,” says Rajoo.

“It is difficult, if not impossible to assess whether the surge in caseload is attributable to the name change and/or to other initiatives focusing on revamping and revitalising the centre, for example the revision of the rules, the launch of digitised case management system, etc,” he says.