Company “J” owns hundreds of registered trademarks, and its core trademarks are registered for almost 45 categories of goods and services. The earliest registered trademarks have been renewed twice. Hundreds of registered trademarks will expire between 2018 and 2020. Among these registered trademarks, only a few are used. Most are only registered as defensive trademarks, and are not used.
Associate
Dentons
On the one hand, company J renews its trademarks step by step; on the other hand, it complains about the input (including agency fees and formality fees paid to the trademark office) in renewal of a large number of defensive trademarks that are not used, and in which no value is seen. In addition, these trademarks may be cancelled at any time if they are not used for three consecutive years. This issue of company J also troubles the enterprises that own a large number of defensive trademarks.
Value of defensive trademarks. Defensive trademarks are registered in order to prevent others from using the signs of the registered trademarks on goods or services of other categories. The value of defensive trademarks lies in passive defence and reservation.
You must be a
subscribersubscribersubscribersubscriber
to read this content, please
subscribesubscribesubscribesubscribe
today.
For group subscribers, please click here to access.
Interested in group subscription? Please contact us.
你需要登录去解锁本文内容。欢迎注册账号。如果想阅读月刊所有文章，欢迎成为我们的订阅会员成为我们的订阅会员。
Shan Xunping is an associate at Dentons
15th/16th Floor, Shanghai Tower
501 Yincheng Road (M), Pudong New Area, Shanghai 200120, China电话 Tel: +86 21 5878 5888
Fax: +86 21 5878 6866
E-mail:
xunping.shan@dentons.cn
