Although China has enhanced its protection of intellectual property (IP) rights, the author often encounters overseas brand owners, or their lawyers, who worry about the IP protection situation. Such concerns are not without reason – China is still a developing country; although its IP legal system is close to the international level, and law enforcement has been strengthened, there are still certain gaps with that of Europe, the US and other developed countries, especially in terms of law enforcement and punishment.
Partner
Jincheng Tongda & Neal
However, the author has noticed in some cases that some brands have not been well protected due to a lack of sufficient knowledge of China’s legal system and judicial environment, and thus failure to develop and implement an IP protection strategy that complies with China’s legal environment.
Brand protection. The overall IP protection mechanisms of foreign brands in China are relatively single and dispersive, and are mainly embodied in the following two descriptions.
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Frank Liu is a partner at Jincheng Tongda & Neal
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