Ida Puzone of the Organization for an International Geographical Indications Network argues that the protection and enforcement of geographical indications is still a key challenge in India
At the heart of the concept of geographical indications (GIs) lies the idea that a product’s quality, reputation or other characteristics can be determined by where it comes from.
In recent years the international scenario for GIs has evolved extensively. Several countries have adopted legislation to protect GIs and the registration numbers have increased significantly.

Especially in emerging economies, GIs are becoming part of public policies aimed at the valorization of local products and development of local communities. Chile, for example, has launched a Sello de Origen programme to support efforts by local producers to promote and protect their products through the registration of GIs. Ecuador has declared 2014 as the Year of Appellations of Origin, while India has registered more than 200 GIs – many for non-agricultural products.
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Ida Puzone is a project manager at the Organization for an International Geographical Indications Network (www.origin-gi.com). She has a law degree from the University of Naples (Italy) and an LLM in Intellectual Property and Information Technology from University of Alicante (Spain).