Time will tell if legislation can effectively contain trademark piracy

Thenews that the trademark “Moyanzui” was worth millions spread like wildfire after Mo Yan had won the Nobel Prize for Literature, revealing the value of trademarks in modern society.

This explains why the phenomenon of the malicious pirate registration of trademarks is becoming ever more prevalent in China – it has become the best way for certain people to “lawfully” achieve riches and has given birth to professional pirate registrants (both human and corporate), thereby giving rise to an industry benefit chain that integrates pirate registration of trademarks, speculation and sale at high prices.

The gradual “maturation” of this industry chain has intensified the phenomenon of the pirate registration of trademarks. News of 522 incidents of the pirate registration of famous foreign trademarks, among them Hermes, Dunhill, etc., has again caused “malicious pirate registration of trademarks” and the “issue of trademark protection” to become the focus of public attention.